“There’s a lot of room for modernisation, but don’t let it cost the town its history or its qualities.”
“Being the hometown of Santa Claus is cool and all, but maybe we shouldn’t rely only on that.”
Would you like to receive more information about the project or the city’s communications?
A successful and interesting city brand is a joint experience shared among inhabitants, enterprises and city visitors – the feeling of an Arctic capital that is full of life, functional and unified.
If you would like to receive more information about the project, please contact the City’s communications unit that is responsible for the implementation and coordination of Rovaniemi’s communications and city marketing.