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What expertise, experiences or character of Rovaniemi remain “hidden”?

I think the presentation of Lapland’s traditional culture – Sami way of life- and the modern form of fun of young people -nightlife- is hidden. Also hidden is the “sisu”. Rovaniemi is the capital of Lapland and as is must be publish all the ways of life natural traditional and modern.”

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A successful and interesting city brand is a joint experience shared among inhabitants, enterprises and city visitors – the feeling of an Arctic capital that is full of life, functional and unified.

If you would like to receive more information about the project, please contact the City’s communications unit that is responsible for the implementation and coordination of Rovaniemi’s communications and city marketing.

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