What do you feel affects the image of Rovaniemi the most?

  1. Positive future outlooks in respect to jobs and city development projects 23 %
  2. A wide-ranging collection of specialised stores, services, restaurants 18 %
  3. Local success stories, celebrities and sports organisations that represent the city through activity 12 % 
  4. Well-maintained and safe roads, with park areas and public spaces 11 %
  5. Decision making in the city, its functioning and reliability 10 %
  6. Comprehensive and high-quality public services 6 %
  7. Visual and graphic image 5 %

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Would you like to receive more information about the project or the city’s communications?

A successful and interesting city brand is a joint experience shared among inhabitants, enterprises and city visitors – the feeling of an Arctic capital that is full of life, functional and unified.

If you would like to receive more information about the project, please contact the City’s communications unit that is responsible for the implementation and coordination of Rovaniemi’s communications and city marketing.