A person from Rovaniemi is usually…

  1. Helpful and productive 27 %
  2. Harmless and ordinary 26 %
  3. Slightly insensitive and introverted 12 %
  4. Stubborn and determined 10 %
  5. Proud and courageous 7 %
  6. Optimistic and enthusiastic 4 %

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A successful and interesting city brand is a joint experience shared among inhabitants, enterprises and city visitors – the feeling of an Arctic capital that is full of life, functional and unified.

If you would like to receive more information about the project, please contact the City’s communications unit that is responsible for the implementation and coordination of Rovaniemi’s communications and city marketing.